When attitudes become typeface
Gijs Bakker award nominated. 2016
recent video by creators project:
How to write Bodoni lowercase; Recently Sooji Lee has worked on a project for DAE master thesis, under the theme of ‘Craftsmanship’. This project is literally about how to write certain typeface. She designed physical tool, process and behaviors for handwriting Bodoni. Since the mechanization has been intensified, lots of humane qualities have been deleted and replaced by machinery. Sooji Lee wondered what’s the non-reproducible humane originality and she found the possibility of a humane ‘aura’ in ‘craftsmanship’, which machines can never imitate.